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By nathanmckean ⋅ June 28, 2007 ⋅ ⋅ ⋅ Post a comment

Its been a little while since I had a rant, so here it goes…

Today at lunch, I walked into a local newsagency (cos I was bored). So I started flipping through a magazine to see what was in this month’s issue when I was tapped on the shoulder by a man who (saying nothing) pointed as a sign nearby that said “No Browsing Permitted”.

WHAT???

Not only was I confused by how this effects the purchase experience, I felt it was so petty that in spite, I went to another place nearby and bought the magazine there. How many people do these guys think are prepared to walk into a newsagency, pick up a magazine and decide to buy it without looking to see what’s in it? Surely many of these people would subscribe if they were prepared to do that on a regular basis - its cheaper.

What these guys have forgotten is ‘customer service’. Are they afraid that a ream of people will walk into their store, read the whole magazine and then not buy it? Even if someone did, getting someone into your store if half the battle - I’m now never going into this place again cos that one experience made me not feel ‘welcome’.

Even if I hadn’t bought the magazine, there was a good chance I’d buy next months after checking it out or even have bought a drink or chocolate or something whilst I was in there - until I decided that I will permanently take my business elsewhere.

Tags: rant